Ukrainian brand of smart raincoats and eco-plastic accessories #iCOAT continues its expansion across Europe
#iCOAT has unveiled its new campaign Iconic Trenchcoats, featured in the popular fashion magazine Grazia Slovenia. The shoot took place in Copenhagen — a city where minimalism and refinement naturally blend with openness. This openness became the core philosophy of the brand. Denmark is known as the happiest country in the world — the sense of lightness and inner balance also served as the main inspiration for the collection.
The turnkey production for the brand was organized by the team Sashkaproject.
The face of the campaign is well-known German model and influencer Martina Hirsch, who embodies the brand’s values: naturalness, freedom, and inner strength.
“The main idea of #iCOAT is that you are already beautiful,” explains brand founder Maria Kosheleva. “The transparent trench doesn’t hide — it reveals your individuality. In a world full of filters and masks, transparency becomes the new luxury. Martina Hirsch perfectly embodies this philosophy — she’s natural, sincere, and strong. That’s the kind of woman we wanted to show in the Iconic Trenchcoats campaign.”
The brand focuses on coats and accessories made from eco-friendly plastic, where aesthetics intertwine with functionality. The highlight of the collection is an elegant trench — a “technological” coat with a built-in phone pocket that allows messaging without removing the device.
“The transparent trench is the cherry on top of the entire look — it highlights the silhouette and makes every moment a little more special and comfortable,” adds Maria.
In addition to trenchcoats, #iCOAT also creates transparent shopper bags and accessories with glitter sealed between layers of plastic. Each item reflects the brand’s core values: honesty, openness, and courage.
The #iCOAT team also collaborates with numerous international companies — in branding, promotional products, premium packaging, and creative objects that evoke emotion and leave a lasting impression.
“The main message of the brand #iCOAT is simple: you are already beautiful,” says designer Maria Kosheleva. “The transparent trench simply emphasizes that. The greatest value in this world — is you. Don’t hide — wear transparency!”
#iCOAT raincoats and accessories are available in Kyiv, Warsaw, Amsterdam, and Hamburg — at the concept store of Ukrainian fashion brands in the Europa Passage shopping center, or online at sashkaproject.de with delivery across Germany.
By the way: Our store offers 30% off all #iCoat products until the end of October. Don’t miss out!
Transparent trenchcoats by #iCOAT are not just protection from rain — they are a statement of confidence and authenticity.
